Goop’s chief content officer Elise Loehnen on why they will never stop fighting against the silencing of all that is unseen, felt and intrinsically known.
Goop is a wellness brand that offers its audience of progressive and curious thinkers, content, products and experiences that seek to crack open taboos and start new conversations.
It’s safe to say you’re either Goopy or you’re not and if you hit play on this episode, you’ll likely do so identifying as one or the other. Either way, we welcome you.
If you listen to Goop’s podcast or maybe you’ve seen the brand’s Netflix special, you’ll be all too familiar with Elise’s signature style of communicating. She’s explored, expressed, open, articulate and deeply reflective. A joy to interview.
In this episode, she shares the journey from working as an assistant returning products at Lucky Magazine, to leading editorial projects at Conde Nast Traveler, co-authoring books for names like Sophia Amoruso and Ellen DeGeneres, before finally settling in with Gwyneth Paltrow in 2008 to help her expand and scale Goop.
Elise also shares strategic and helpful career advice, what she learnt from her first mentor, why we need to continue challenging patriarchal ideals (even when people try to tear us down) and why Goop will never stop fighting against the silencing of all that is unseen, felt and intrinsically known.
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Original music by DLakeCreates.