Artist and designer Rachael Sarra on creativity, commercialisation and her advice to emerging artists.

For episode 74 of Offline, host Alison Rice sits down with proud Goreng Goreng woman and contemporary artist and designer, Rachael Sarra

In many ways, this episode stands for the complexities that come with the commercialisation of creativity. We also get a small insight into the deeply nuanced responsibility and pressure that comes with being a young, Aboriginal artist with a fast-growing Instagram following.

In this honest conversation, Rachael opens up about the relationship between energy, inspiration and emotion when it comes to creating, the good and bad of using Instagram to grow a conscious business, the importance of pulling out of jobs that become unaligned, why cultural protocols will always come before creation, overcoming her fears about how she might be perceived based on her commercial decisions and why her ancestors aren’t just part of her spirituality, they are her spirituality. 

She also shares her personal experience with land ownership, online dating in 2020 and beyond, and gives some sound advice to young creatives trying to establish themselves in an era that’s increasingly governed by comparison. 


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Original music by DLakeCreates.