Gemma Watts on operating a beauty business, navigating sponsored content and advocating for diversity.

For episode 48 of Offline, host Alison Rice sits down with one of the most talented and entertaining women in Australian beauty right now, Gemma Watts. The journalist, copywriter and photographer is the founder of digital beauty destination, Glow Journal, and its podcast of the same name.

Gemma started out in fashion journalism before falling in love with beauty, and is now leading the way for objective and informative beauty content in Australia. 

In this episode, Gemma and Alison have a very honest conversation about running their own businesses, why it is important to have a considered strategy and how they both think about growth. 

The pair also discuss the responsibility on creators today to be putting out valuable and original content, their shared experiences with plagiarism and why we should all sit in our expertise. 

Gemma also shares her opinion on sponsored content, how she advocates for greater diversity in the beauty industry, two perspectives when it comes to transparency around treatments like Botox and plastic surgery, and her take on privacy. 

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Original music by DLakeCreates.